Javier's Blog

April 8, 2026 Los Angeles Lakers I’ve always been into basketball, so it’s impossible not to know the Los Angeles Lakers. Even if you’re not a fan, they’re always in the spotlight. I saw an article talking about how the NBA and teams like the Lakers are using social media and star players to stay relevant, and it made me realize a lot of their success isn’t just basketball—it’s marketing. The article explains how the NBA has shifted toward social media, highlights, and player-driven content to keep fans engaged all the time, not just during games. LeBron James is a perfect example of this because he brings attention to the Lakers both on and off the court. The league is focusing more on content that feels real and engaging instead of just traditional ads.  Lakers Article    The three main takeaways from the article are: The NBA and teams like the Lakers rely heavily on social media content to stay relevant. Star players are a huge part of marketing because they attract fa...

       Hey, my name is Javier and I’m a student at Oregon State studying Finance. I’m really into sales, entrepreneurship, and figuring out how to build a successful future for myself. Outside of school I like working out, running, concerts, and snowboarding when I can. One of my main goals is to improve my sale skills and buy my first rental property before I graduate or a cool car haven't got my priorities straight yet, and eventually reach financial freedom giving me the ability to travel as much as I want. I’m taking this class to learn how marketing actually works and how businesses get people to buy, because I know that’ll help me with what I want to do later on.